Exerpt from September 30, 1946 Life Magazine.
The Country Can't Take it's Eyes off TV as Series Comes to Climax
For seven days the midday life of some 70 million Americans was disrupted. People went to lunch and didn't come back for hours. Work slowed down, classrooms were disrupted, and especially on the last day almost nobody, from beer-sipping low-brows to erudite high-brows, watched anything but the Yankees-Dodgers acting out on TV one of the most dramatic World Series since the Dean brothers whoomped Detroit 18 years ago. The audience saw Dodgers make impossible catches, marveled at an old man named Mize clouting three homers, watched the Yankees Casey Stengel make one successful managerial move after another. By the seventh inning of the seventh game people had seen enough to talk about all winter. Then with two out and bases loaded a Yankee infielder gave them another tidbit by making a story-book catch of a pop fly lost in the sun. As people sat breathless, a waitress in Denver eyed TV deadheads at her counter and said, “We can’t get them off the stools. They just ask for another cup of coffee and go on watching.”